Items where Subject is "Advertising"

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Baker, Clive and Parry, Bryn. (2016). Commemorating and communicating contested narratives in a digital era - lessons from Dark Tourism. In: Business and Society Research & Innovation Hub workshop, Southampton Solent University.

Burtenshaw, Ken. The fundamentals of creative advertising. 2nd edition. AVA publishing.

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Cain, Sandra. (2009). Key concepts in public relations. Palgrave Key Concepts . Palgrave Macmillan, Basingstoke. ISBN 9780230203297

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Kelly, Ben and Cheney, Milo and Brown, Chris and Prendergast, Niall. (2015). AE3 Final report. [Final Year Project]

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Lawson, Josephine. (2013). She’s not an idiot, she’s your wife. [Final Year Project]

Le, Binh TT. (2004). An analysis of the consumer characteristics and the links with advertising information content within the UK mortgage sector (2 volumes). PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

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Mahon, Nik. (2010). Art direction. AVA Publishing. ISBN 978-2940411214

Mahon, Nik. (2008). Fostering creativity (Volume 1 Thesis and Volume 2 Appendicies). PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

McClellan, Tim. (2013). Creative learning approaches for undergraduate self-development. PhD thesis, University of Southampton.

McDowell, April. (2013). Facebook advertising: do they click? [Final Year Project]

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Parry, Bryn and Baker, Clive and Hudson, Mary and Williams, Alison and Mckichan, Fiona. (2012). SSU Library Databases Videoclip. [Video]

Parry, Bryn and Baker, Clive. (2012). Databases. [Video] (Unpublished)

Parry, Bryn and Baker, Clive. (2012). Times Digital Archive database videoclip. [Video]

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Rabbi, Ahm Fazle. (2011). Mobile advertisement: a model for designing personalised visual ads for effective brand memory building. PhD thesis, Nottingham Trent University.

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Shone, Anton and Parry, Bryn. (2013). Downloadable cases and online interactive material, supporting Shone, A. and Parry, B., (2013), “Successful Event Management: a practical handbook”, 4th Ed., Andover, Cengage Learning. Cengage Learning. (In Press)

Sloma, Weronika. (2011). Impact of sports celebrities in media advertising. [Final Year Project]

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Taylor, Lesley A. (2018). Consumer reaction and perception of the physical, visual presentation of Debenhams’ Discounting Prime Trading versus Sale Visual Merchandising Standards. Bloomsbury Fashion Business Cases, 1 November 2018,

Turner , Joel and Allman-Parsons, Keelan and Taylor, Elliott and Mitch, Stuart. (2015). AE3 Final report. [Final Year Project]