Jethani, Manish. (1997). Brand extensions into financial services by retailers and non-specialists. Masters thesis, Southampton Solent University.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | MBA |
| Subjects: | BUSINESS, MANAGEMENT AND FINANCE > Business and Management |
| Faculties: | Faculty of Business Sport & Enterprise > Business School |
| Depositing User: | James Osborne |
| Date Deposited: | 08 Dec 2009 10:40 |
| Last Modified: | 08 Dec 2009 10:40 |
| URI: | https://ssudl.solent.ac.uk/id/eprint/742 |
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