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An investigation into the concept of brand personality and the role advertising plays, with focus on the fizzy drinks industry.

Boddy, Andy. (2009). An investigation into the concept of brand personality and the role advertising plays, with focus on the fizzy drinks industry. [Final Year Project]

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Item Type: Final Year Project
Additional Information: BA Sports Development with Marketing
Subjects: SPORT AND TOURISM > Sport Studies
BUSINESS, MANAGEMENT AND FINANCE > Marketing
Faculties: Faculty of Business Sport & Enterprise > Sport, Tourism & Languages
Depositing User: James Osborne
Date Deposited: 30 Nov 2009 09:48
Last Modified: 29 Jan 2010 13:47
URI: https://ssudl.solent.ac.uk/id/eprint/637

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