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To what extent are emotional public relation campaigns more effective than rational messaging in driving donations, with reference to both local and international aid charities?

Higham, Jessica. (2018). To what extent are emotional public relation campaigns more effective than rational messaging in driving donations, with reference to both local and international aid charities? [Final Year Project]

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Item Type: Final Year Project
Additional Information: BA (Hons) Public Relations and Communication
Subjects: BUSINESS, MANAGEMENT AND FINANCE > Marketing
Faculties: Faculty of Business Sport & Enterprise > Business School
Depositing User: IR Admin
Date Deposited: 17 Jul 2018 13:01
Last Modified: 17 Jul 2018 13:01
URI: https://ssudl.solent.ac.uk/id/eprint/3892

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