Higham, Jessica. (2018). To what extent are emotional public relation campaigns more effective than rational messaging in driving donations, with reference to both local and international aid charities? [Final Year Project]
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| Item Type: | Final Year Project |
|---|---|
| Additional Information: | BA (Hons) Public Relations and Communication |
| Subjects: | BUSINESS, MANAGEMENT AND FINANCE > Marketing |
| Faculties: | Faculty of Business Sport & Enterprise > Business School |
| Depositing User: | IR Admin |
| Date Deposited: | 17 Jul 2018 13:01 |
| Last Modified: | 17 Jul 2018 13:01 |
| URI: | https://ssudl.solent.ac.uk/id/eprint/3892 |
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