Solent Home | SEA Home | About | Policies

Solent University Logo

Solent Electronic Archive
SEA HOMEPAGE Back to SEA homepage

SOLENT ELECTRONIC ARCHIVE

  • Home
  • About
  • Policies
  • Latest Additions
  • Search
  • Browse by Year
  • Browse by Subject
  • Browse by Faculty
  • Browse by Creator

USER MENU

Login

Franchising our heritage: The UNESCO World Heritage brand

Adie, Bailey Ashton. (2017). Franchising our heritage: The UNESCO World Heritage brand. Tourism Management Perspectives, October 2017, 24, pp. 48-53

This is the latest version of this item.

[img]
Preview
PDF
Franchising our Heritage_Accepted.pdf - Accepted Version

Download (624kB) | Preview
Official URL: http://www.sciencedirect.com/science/article/pii/S...

Abstract

The UNESCO World Heritage List has been continuously growing since the first sites were listed in 1978. It has frequently been highlighted as a marker of quality and authenticity, and UNESCO underscores that designation is important for tourist visitation. Given the vastness of the List, and its expected continued growth, it becomes relevant to understand the mechanism by which UNESCO and the States Parties work to promote the dissemination and use of the World Heritage brand. This paper proposes that the relationship between these entities is best expressed through a franchise model wherein UNESCO is the franchisor and the States Parties franchisees. Therefore, through an analysis of UNESCO World Heritage policy and practice documents combined with general franchising theory, this work seeks to emphasize the appropriateness of this business model in understanding the management practices of both UNESCO and the States Parties.

Item Type: Article
Subjects: BUSINESS, MANAGEMENT AND FINANCE > Business and Management
SPORT AND TOURISM > Tourism and Leisure
Faculties: Research & Information Unit
Depositing User: Bailey Adie
Date Deposited: 18 Jul 2017 16:58
Last Modified: 14 May 2020 01:08
URI: https://ssudl.solent.ac.uk/id/eprint/3627

Available Versions of this Item

  • Franchising our heritage: The UNESCO World Heritage brand. (deposited 17 Jul 2017 10:00)
    • Franchising our heritage: The UNESCO World Heritage brand. (deposited 18 Jul 2017 16:58) [Currently Displayed]

Actions (login required)

View Item View Item

Disclaimer | Privacy policy © Solent University

Main switchboard tel: 023 8201 3000