Menary, Steve. (2015). Game on: the commercialisation and corruption of the pre-season friendly. In: Play the Game 2015: Global Sport: Reform or Revolution, October 25-29 2015, Aarhus, Denmark. (Submitted)
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Abstract
This presentation uses new research to show how clubs in the EPL play more pre-season friendlies overseas than any other league in Europe or the world. Driven by individual aspirations to grow global brands, EPL clubs are cashing in on their popularity but also undermining their own competition. The research shows how PL clubs have bypassed the original opposition to an extra round of league matches overseas by creating a schedule of foreign fixtures that is worse than Game 39 with meaningless matches that differ greatly to the league fixtures that popularised their competition. Instead of competitive fixtures, PL clubs play matches with no value beyond blatant commercialisation to grab market share that damages their own brand and also offers up myriad opportunities for match-fixers to corrupt games seemingly with no value.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Uncontrolled Keywords: | football governance pre-season friendly commercialisatiopn corruption match-fixing |
| Subjects: | SOCIAL SCIENCE > Criminology and Policing BUSINESS, MANAGEMENT AND FINANCE > Economics BUSINESS, MANAGEMENT AND FINANCE > Finance ARTS, MEDIA AND HUMANITIES > Journalism SOCIAL SCIENCE > Sociology SPORT AND TOURISM > Sport Studies |
| Faculties: | Faculty of Creative Industries > School of Media |
| Depositing User: | Steve Menary |
| Date Deposited: | 04 Nov 2015 13:50 |
| Last Modified: | 21 Feb 2021 14:29 |
| URI: | https://ssudl.solent.ac.uk/id/eprint/3279 |
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