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Lights, Camera, Apple. Are consumers more likely to purchase a product after it has been featured in a movie?

Lambe, Jessica Louise. (2013). Lights, Camera, Apple. Are consumers more likely to purchase a product after it has been featured in a movie? [Final Year Project]

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Item Type: Final Year Project
Additional Information: BA (Hons) Marketing with Events Management
Subjects: BUSINESS, MANAGEMENT AND FINANCE > Marketing
Faculties: Faculty of Business Sport & Enterprise > Business School
Depositing User: IR Admin
Date Deposited: 01 Oct 2013 10:49
Last Modified: 14 Oct 2014 01:25
URI: https://ssudl.solent.ac.uk/id/eprint/2727

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