Items where Subject is "BUSINESS, MANAGEMENT AND FINANCE > Marketing"

A

Adams, Christoph. (2010). Workshop service as a significant contribution to the value chain of a large scale car manufacturer. Masters thesis, Southampton Solent University.

Adegboyega, Adeyemi Ismael. (2010). Customer's perception on marketing promotional mix of Red Bull: an international perspective on how this is influenced by environmental factors. Masters thesis, Southampton Solent University.

Akehurst, Gary Paul. (1996). Market structure, behaviour and performance in consumer service industries. PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

Anderton, Chris. (2011). 'Music Festival Sponsorship: Between Commerce and Carnival'. Arts Marketing: An International Journal, 2011, 1 (2), pp. 145-158

Andrews, Laura. (2011). Viral marketing: word of mouse. [Final Year Project]

Awad, Tamer, A. (2003). A comprehensive approach to market orientation in the UK financial service sector. PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

B

Baker, Clive and Parry, Bryn. (2011). “Communicating Multiple Narratives in Leisure Attractions - mobile media means the future is `cloudy’”. In: "Leisure in Transition: people, policy and places conference" - Leisure Studies Association conference 2011, 5th-7th July 2011, Southampton Solent University, Southampton.

Boddy, Andy. (2009). An investigation into the concept of brand personality and the role advertising plays, with focus on the fizzy drinks industry. [Final Year Project]

Buckie, Jonathan. (2007). Fishing seat box. [Final Year Project]

Burns, Ben. (2007). Portable walking boot and shoe cleaner (Major Project Proposal). [Final Year Project]

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Dai, Yun. (2006). Developing an effective marketing performance measurement system in the UK biotechnology companies. PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

E

Eastwood, Pamela. (2002). Consumer issues and meat consumption - a study of the UK within a European context(2 volumes). PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

Edwards, Vikki. (2007). Interactive information point for the 2012 Olympic Games and beyond. [Final Year Project]

Elmagd, Ihab Abou. (2008). The relationship between iternal marketing, marketing orientation and company performance: a study of Egyptian and western companies operating in Egypt. PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

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Gurau, Calin. (2001). The international marketing strategies of UK small and medium sized biotechnology enterprises (SMBEs). PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

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Hogg, Clare. (2000). A study of business to business marketing on the internet within the marine industry. Masters thesis, Southampton Solent University.

Huff, James. James Huff's Top 10 Tips for SMS Marketing. In: Guest Speaker Presentation by James Huff from Firetext.

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James, Robert. (2006). Hospital patient bedside communications (Major Project Proposal). [Final Year Project]

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Kamau, Caroline. (2009). Strategising impression management in corporations: cultural knowledge as capital. In: Cultural implications of knowledge sharing, management and transfer: identifying competitive advantage. Information Science Reference . IGI Global, pp. 60-83. ISBN 1605667900, 9781605667904

King, David. (2007). Portable/disposable toilet system (Major Project Proposal). [Final Year Project]

King, David. (2007). The Where Ever personal festival toilet. [Final Year Project]

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Lockyer, Simon. (2006). Pest control sprayer. [Final Year Project]

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Marandi, Ebrahim. (2006). Service with empathy : an exercise in customer loyalty. PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

Mardell, Peter. (2007). Referee's aid / organiser (Little Black Book). [Final Year Project]

McLean, Victoria. (1998). Analysing competitive markets through consumer choice - a model for competitive market analysis and related market study. PhD thesis, Southampton Solent University [validated by Nottingham Trent University].

Moloney, Kate. (2006). The Water-Smart hydration unit. [Final Year Project]

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Niles, Rory. (2007). The Karapace motorcyclist's backpack. [Final Year Project]

Nylander, Janet. (2005). An investigation into the sexual content in the media and advertising and the impact on teenage sexual activity. [Final Year Project]

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O'Hare, Christina. (2008). Mobile catering facility. [Final Year Project]

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Parry, Bryn. (1998). “Do Your Facilities Sell Themselves ?”. In: “Recent Advances in Retailing and Services Science Conference - EIRASS", Scottsdale, Arizona, U.S.A...

Parry, Bryn. (2012). "Future of Logistics". In: Management Day - BAT/DHL Lead Logistics Partnership, Southampton Solent Conference Centre.

Parry, Bryn. (1995). “Managing Dominant Logic and Dissent”. In: Dissent in Management Thought Conference, London Marriott, London.

Parry, Bryn. (2012). Postcards From Forgotten Pioneers. Leisure Studies Association Newsletter - LSA 93, November 2012 (93), pp. 68-72

Parry, Bryn. (2011). “Towering Ambitions: (re)learning from the past – New Brighton Tower Football Club and the Watkin Tower / Wembley Park projects”. In: Leisure in Transition: people, policy and places conference, Leisure Studies Association, July 5-7, Southampton Solent University, Southampton, Hampshire.

Parry, Bryn. (1996). “Who Manages Your Facilities in Marketspace ?”. In: CHME Research Conference, Council for Hospitality Management Education, Nottingham Trent University, Nottingham.

Parry, Bryn and Baker, Clive. (2012). Databases. [Video] (Unpublished)

Parry, Bryn and Baker, Clive. (2012). FAME. [Video] (Unpublished)

Parry, Bryn and Baker, Clive. (2012). Times Digital Archive database videoclip. [Video] (Unpublished)

Parry, Bryn and Baker, Clive and Hudson, Mary and Williams, Alison and Mckichan, Fiona. (2012). FAME Database [Financial Analysis Made Easy] videoclip. [Video]

Parry, Bryn and Baker, Clive and Hudson, Mary and Williams, Alison and Mckichan, Fiona. (2012). SSU Library Databases Videoclip. [Video]

Parry, Bryn and Collins, Brian. (1992). “Where is Facilities Management Going ?”. In: International Journal of Contemporary Hospitality Management Regional Forum, Anglia Polytechnic University, Danbury.

Parry, Bryn and Drost, Rudi. (1995). "Structural Demand Models - a chaotic perspective”. In: CHME Research Conference, Council for Hospitality Management Education, Norwich City College, Norwich.

Parry, Bryn and Norman, Peter. (1996). “Facility Performance in the European Hospitality Industry”. In: EuroFM conference, Barcelona, Spain.

Parry, Bryn. (2008). The Cable & Wireless Award for Customer Focus: GenSet. In: Defining business success: selected case studies from the National Business Awards 2007. National Business Awards / Institute of Commercial Management / Southampton Solent University, Christchurch. (Submitted)

Philippou, Yianoula. (2005). An Examination of Retail Purchase Behaviour. [Final Year Project]

Phillips, Chloe. (2005). Topshop - the superbrand? Consumer's perceptions of the High Street fashion store. [Final Year Project]

Phillips, Paul and Parry, Bryn. (2003). "CHIPR Executive Briefing No.2: Strategic Performance System - managing in 3-dimensions”. Working Paper. Centre for Hospitality Industry Performance Research / University of Surrey, Guildford.

Pichaud, Melanie. (2005). How advertising practitioners have evolved their methods in targeting women since the 1950s? [Final Year Project]

Power, Lisa and Edwards, Christopher and Baker, Clive and Parry, Bryn. (2012). “Researching Museum Experiences … Experiences of Museum Research”. In: FBSE Research & Enterprise Conference, Southampton Solent University.

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Rakowicz, Karolina. (2011). Measuring the effects of product placement on consumer behaviour within motion pictures. [Final Year Project]

Ranchhod, Ashok. (2003). The Internet: emerging perspectives in marketing. PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

Roman, Heather. (2008). Elderly independence: EasyComm unit. [Final Year Project]

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Satchell, Jo. (2007). Rural post point. [Final Year Project]

Scarff, Catherine Louise. (2011). Do different typologies of visual advertisements have an effect of consumer consumption. [Final Year Project]

Scarff, Catherine Louise. (2011). Do different typologies of visual advertisements have an effect on consumer consumption. [Final Year Project]

Shone, Anton and Parry, Bryn. (2013). Downloadable cases and online interactive material, supporting Shone, A. and Parry, B., (2013), “Successful Event Management: a practical handbook”, 4th Ed., Andover, Cengage Learning. Cengage Learning. (In Press)

Shone, Anton and Parry, Bryn. (2013). "Successful Event Management:a practical handbook. 4th edition". Cengage Learning, Andover.

Sissons, Peter. (2008). ERICa-ELECTRIC: recyclable, interchangeable car. [Final Year Project]

Sloma, Weronika. (2011). Impact of sports celebrities in media advertising. [Final Year Project]

Smith, Stephanie. (2005). The Role of Marketing within Childhood Obesity In special reference to McDonald's. [Final Year Project]

Smurthwaite, Kathryn. (2005). Why are Celebrities used to Endorse/Sell/Advertise Cosmetics. [Final Year Project]

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Thompson, Douglas. (2007). A beach shower and locker unit, integrated with a personal GPS safety system. [Final Year Project]

Todd, Daniel. (2008). Redesigning bus stop/shelter. [Final Year Project]

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Vashisht, Aarti. (2005). A study of factors those playa significant part in influencing consumer needs and behaviour. What degree of influence does advertising have on consumer behaviour? [Final Year Project]

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Worsfold, Chloe. (2011). The effectiveness of product positioning within the UK and US film industry. [Final Year Project]