Items where Subject is "BUSINESS, MANAGEMENT AND FINANCE > Advertising"

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Burtenshaw, Ken. The fundamentals of creative advertising. 2nd edition. AVA publishing.

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Cain, Sandra. (2009). Key concepts in public relations. Palgrave Key Concepts . Palgrave Macmillan, Basingstoke. ISBN 9780230203297

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Le, Binh TT. (2004). An analysis of the consumer characteristics and the links with advertising information content within the UK mortgage sector (2 volumes). PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

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Mahon, Nik. (2010). Art direction. AVA Publishing. ISBN 978-2940411214

Mahon, Nik. (2008). Fostering creativity (Volume 1 Thesis and Volume 2 Appendicies). PhD thesis, Southampton Solent University [Validated by Nottingham Trent University].

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Parry, Bryn and Baker, Clive. (2012). Databases. [Video] (Unpublished)

Parry, Bryn and Baker, Clive. (2012). Times Digital Archive database videoclip. [Video] (Unpublished)

Parry, Bryn and Baker, Clive and Hudson, Mary and Williams, Alison and Mckichan, Fiona. (2012). SSU Library Databases Videoclip. [Video]

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Shone, Anton and Parry, Bryn. (2013). Downloadable cases and online interactive material, supporting Shone, A. and Parry, B., (2013), “Successful Event Management: a practical handbook”, 4th Ed., Andover, Cengage Learning. Cengage Learning. (In Press)

Sloma, Weronika. (2011). Impact of sports celebrities in media advertising. [Final Year Project]